How to Start your Brand: Helpful Guide

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Branding refers to the perceived image and the emotional response to a company, its products and services. An identity describes the visual devices used to represent the company. Identity systems are visual components that are paired with style guidelines and are used as a framework to ensure the company‚Äôs image is cohesive and consistent.People tend to assume that branding is just for the big companies, but it\’s not. Pretty much everyone is a brand meaning you have to invest time in building your brand, whether you are a big company or a start-up/micro-entrepreneur.