How I love colors! Branding is one of the most important parts of creating your brand identity. This is because people will get to identify you by your unique brand colors.
There is a whole lot of handful of resources that will help you with your color journey.
Here are some of the best resources I have found to be helpful when you look to learn and use colors!
Now that you have the basic knowledge of color psychology and associations, let’s talk about the color schemes.
When creating color palettes, you have to create harmony. Harmony helps in creating balance in your brand colors and promotes consistency and cohesiveness in your brand. You don’t want a riot or chaos in your brand color palette since it will drive away clients and your audience.
Colors can make or break your brand if not chosen well. They can evoke emotions and set the right kind of mood you want for your brand. Read on to find out which colors might suit your brand effectively and purposely.
When crafting a brand identity, there is one fundamental exercise that you need to do. Mood Boarding. What is a mood board, you may ask?
Color is one of the most important parts of creating a brand identity.
It plays a large role in how your brand is being perceived and helps with recognizability and memorability. It has the potential to attract the right kind of clients, customers and blog readers.
