When crafting a brand identity, there is one fundamental exercise that you need to do. MoodBoarding. What is a mood board, you may ask? Well, it is a collection of images, text, or objects you need to create a visual representation of whatever idea you are creating. In this case, it is your brand.
When working on any branding project, I must always start with a mood board. This helps me a great deal because I am able to visualize how I would want the brand to look like the end result. Mood boarding is an inspiration for your brand. How do you want your brand to be perceived by your target audience? What is your style? These are some of the questions you need to ask yourself when creating your mood board for your brand. We’ll get to more of these questions later on.
Creating a mood board can be an overwhelming process especially if you are a creative designer like me. There is too much inspiration out there that can make you lose focus on your brand. But don’t fret my creative friends.
Ask yourselves these questions before even starting on that mood board:
- Who is your target audience?
- How do you want your audience to see your brand? For example, you could want them to see you as creative and feminine.
- What do you want people to feel when they see your brand? Relaxed, fun, happy?
- What are your values? Your values are the principles of your brand, and what you consider very important in your brand like honesty and creativity. Find out your values and consider them when creating your mood board.
- What are the specific colors and fonts you’d like to be used in your branding and why?
- What brand elements like color and fonts don’t you ever want to see in your branding?
- What is your style preference in colors, fonts, images, patterns, icons, and textures?
- What brands inspire you? What part of their branding elements do you love?
These questions will help you greatly when considering creating your mood board.
What to include in your mood board?
These are some of the things I have found to be helpful to include when creating one:
- Images- Add images that have the kind of mood you want for your brand. This is where you will most likely discover your image editing style.
- Patterns– Include at least one pattern that you feel represents your brand truly.
- Texture– How do you want your brand to feel when touched or when someone sees it? Add that to your mood board too.
- Colors– what colors do you feel will represent your brand? Add as many colors as you like. You will refine everything later. I’ll show you how.
- Fonts– Another very important element to include in your mood board. Most people overlook this. But please don’t. Typography sets a mood in your brand more than you can imagine. Include this in your mood board. Let it set the mood that you want for your brand.
Where to create your mood board
There are numerous tools and methods you can use to create your mood board.
But the one that tops the list is Pinterest. For those that do not know Pinterest, it is a social media platform and search engine where you can find millions of ideas for whatever you are looking for. It is a highly visual tool that you can definitely use to source inspiration for your brand.
The Steps- Pinterest Mood Board
- Head to Pinterest and create an account or sign in.
- Then go to your profile and click create a board
- After filling in the necessary details, make sure to keep your board secret. Am pretty sure you don’t want people to see your work. It is your brand after all.
- Now the fun part begins! Use the guidelines from the process I showed you above and use it to fill up your board. At this point, just add in as many images as you want that you feel resonates with your brand. You will refine everything later.
Seriously, it’s that easy!
After refining your mood board and having decided on the best inspiration for your brand, use these tips to make your FINAL mood board easier to create.
- When including images, aim to have between 5-8 pictures. To make it easier, include an image of style/fashion, food, interior design, jewelry/ a fashion statement such as a handbag or purse, and nature
- Try not to use other people’s logo. This will make your final mood board not unique and it will make you have a problem when creating your logo, because hello, copycatting is real. Use an image of a font instead of how you want your logo to look or feel.
- Include colors drawn from your images in order to set the tone of your brand in your mood board. You can find more on that in this blog post.
- Make sure you include at least one pattern, texture, and font style. It doesn’t have to necessarily be exactly as they are. You can always get this from an image. For example, sweaters are a good source of textures and blankets are a good source of patterns.
Remember, just enjoy the process and you’ll be good to go! Let me know in the comments how your mood board creation journey has been. What was it like?