Introduction : How to create a strategic color system- Color Psychology


In this four part series we are all going to learn about colors and why it is a very important step while creating your brand. Today it’s all about color psychology, just facts and a little intro about colors so that you can understand the basics. Enjoy!

Color is one of the most important parts of creating a brand identity.

It plays a large role in how your brand is being perceived and helps with recognizability and memorability. It has the potential to attract the right kind of clients, customers and blog readers.

Many creatives struggle with creating a beautiful and unique color palette that will attract the right audience and help them generate sales. It does take time researching what colors will work for your brand.

I changed my color palette over a BILLION times before settling on what I have now! It was a struggle.

When creating a color palette, you need to at least have a basic knowledge of color psychology, follow some color rules (but who said it’s a must follow all the rules *wink*) and just enjoy the process.

Psychology of color

Color psychology is an important factor when creating a color palette.

That is because you can use it to influence mood, encourage one to take action and it plays on one’s emotions.

You can use it to get your audience to see, feel and do whatever it is that you want.

In fact, color increases your brand recognition by 80%.


Here are some other cool facts about color:

  • 60% of people will decide whether they’re attracted to a message based on color alone.

  • 90% of people feel color can assist in attracting new customers.

  • It only takes 90 seconds to make a subconscious decision about a person or product.

  • When choosing a product, 85% of consumers feel that color is the primary factor.

  • You only have 5 seconds to halt a customer’s attention on a shelf or display.

Colors and emotions

  • Bold and bright colors symbolize energy and dynamism.

  • More subdued pastels calm the viewer


  • Warm colors and earth tones radiate the down-to-earth comfort.

  • Cool colors calm the viewer and inspire trust.



All colors are the friends of their neighbors and the lovers of their opposites

-Marc Chagall

Having a basic knowledge of color psychology is going to help you create a color palette that will accurately represent your brand and attract your ideal audience. By now, I hope that you’ve learnt something about colors that you were struggling with.

Next week it’s all about color associations. Stay tuned!

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